6/30/2023 0 Comments Nightshade by Andrea Cremer![]() ![]() Penguin has good reason to proclaim the Nightshade viral campaign a success. “And everyone who saw his audition was in consensus.” ![]() ![]() “I said, ‘That’s him! He’s my character!’” she recalls. “I knew it was important to get him right.” When Cremer viewed the video of the audition of Florida college student Will Browning, she knew he was the one. “I was very concerned about who we’d select, since Shay is such a pivotal part of the whole story,” she says. In addition to writing the content of the webisodes, Cremer was involved in the auditioning process for the actor who portrayed Shay. From the start we emphasized that connection so that there’d be no deception involved.” Some asked up front if this was for real, and we wanted everyone to know that this was a character coming out of a book. “People got really involved in Shay’s story. “I had no idea how any of this would play out, or what the response would be, but it’s been fantastic,” she says. Her initial questions about how much attention the webisodes and Shay’s Facebook page and blog would attract were soon answered. ![]()
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